Tag guide
Cloudflare Web Analytics Explained
- Group
- Analytics
- Check your site
- Run Tag Explorer
Cloudflare Web Analytics is a privacy-first, cookie-free analytics beacon injected automatically by Cloudflare when enabled, which is why it often appears “directly on the page” without being in your GTM container.
What the token is
The beacon (static.cloudflareinsights.com/beacon.min.js) carries a token identifying your Cloudflare analytics. It needs no cookies and collects no personal data.
Does it affect my setup?
No, it’s independent of your other tags and very lightweight. If you don’t want it, you can disable Web Analytics in your Cloudflare dashboard. It’s not a duplicate or a problem.
How to check yours is working
Run your site through our free Tag Explorer tool, it shows every tag on the page, nested under its GTM container, with the tracking IDs. To confirm a tag actually fires, use GTM’s Preview mode or your browser’s DevTools Network tab.
Part of the Shipwreck Studio Tag Guide. Scan any page with Tag Explorer to see its full tag tree and spot duplicates.