Tag guide
Pinterest Tag Explained
- Group
- Advertising pixels
- Check your site
- Run Tag Explorer
The Pinterest Tag tracks conversions from Pinterest ads and builds audiences for retargeting, loaded via s.pinimg.com and the pintrk() function.
What it does
It reports events like PageVisit, AddToCart and Checkout against your Pinterest Ads account, enabling conversion measurement, optimisation and Pinterest audience building, especially effective for visual, lifestyle and e-commerce brands.
How to check yours is working
Run your site through our free Tag Explorer tool, it shows every tag on the page, nested under its GTM container, with the tracking IDs. To confirm a tag actually fires, use GTM’s Preview mode or your browser’s DevTools Network tab.
Part of the Shipwreck Studio Tag Guide. Scan any page with Tag Explorer to see its full tag tree and spot duplicates.