Tag guide
StackAdapt Pixel Explained
- Group
- Advertising pixels
- Check your site
- Run Tag Explorer
StackAdapt is a programmatic advertising platform (a DSP). Its pixel, using the saq() function and tags.srv.stackadapt.com, handles conversion tracking and retargeting across StackAdapt’s native, display and video inventory.
What it does
It fires a base pixel plus conversion events tied to your StackAdapt account, letting the platform optimise programmatic campaigns and build retargeting audiences. It’s commonly deployed as a Custom HTML tag in GTM.
How to check yours is working
Run your site through our free Tag Explorer tool, it shows every tag on the page, nested under its GTM container, with the tracking IDs. To confirm a tag actually fires, use GTM’s Preview mode or your browser’s DevTools Network tab.
Part of the Shipwreck Studio Tag Guide. Scan any page with Tag Explorer to see its full tag tree and spot duplicates.